In the traditional view that individuality present consumption are higher than at the level of economic development, in the period of economic poverty, there is no more cash to spend, only developed economy income increase, will have more and more people are willing to take surplus cash for individuality creative gifts consumption.

But, this kind of arguments is only a quantity category, new view, developed economy, people for the individuality present consumption behavior, in fact is a process of qualitative, quantitative change is the crowd by increasing, less qualitative change from single to diversity, from simplification to refinement, from spectator to practicability, from the general to personalized direction, comprehensive fission occurs.

Individuality present most unproductive enterprise in network operations, productive enterprises only products processing, however, how to network operation and production enterprises through one, is to present new trends in the development of personality.

At the same time, it is more beneficial to change the reasonable market value of personalized gifts.

The survey shows that for, business correspondence, characteristics of internal public relations gifts to occupy the important position, this indicates that individuality present is not only increase the condensation of friendship, affection, but more and more applied in commercial interests, in a sense, personality gifts has become a part of enterprise management behavior.

This is the main factor of the continuous walking of the personalized gift and the fission of the personalized gift market.

Completely according to their own ideas or design according to the requirements of enterprise will create a in (shape, material, printing information is different from other products in such aspects as gifts) and can completely meet the demands of a unit or individual gifts.